A behind the scenes look at our pajama photo shoot!
Read more
Accessories – BTS
Check out the behind the scenes video for our first photo shoot of the semester!
Read more
Spring/Summer 2017 Launch
Make sure to check out our Spring/Summer 2017 issue online now and watch this video featuring a few of this issue’s looks! Click here to view the issue.
Read more
Behind the Scenes: Dystopia
In the not so distant future, everything could be different. Colors will change, walls will crumble, and everything will twist and contort until all we knew is nothing like our new reality. For this shoot, we decided to imagine what that landscape might look like, inspired by a fantastical outlook on our current political climate, […]
Read more
Behind the Scenes: Fruit Shoot
What’s better than colorful, fruit-hued clothing? Clothing with fruit actually on it. For this shoot, we decided to channel the whimsical, almost comedic nature of fruit-based design and showcase it against bright, fun colors. We sought to capture the lighthearted nature of the clothes and put a more stylized spin on the final looks, posing […]
Read more
Rocket in Partnership with Make Up For Ever
Makeup looks for this time of year can feel overdone at the best of times, but at their worst, they can be downright boring. This season, try thinking outside of the box. And don’t be afraid of your pastels – embrace them. For this video, we used shades from Make Up For Ever’s Flash Color […]
Read more
Behind the Scenes: Sports Luxe
In anticipation of the coming season, and in congruence with the increasingly popular trend of athletic wear, we decided to explore what the clothes only begin to showcase. For this shoot, we sought color, movement, rhythm, and style. In seeking this, we found the human body, in all its lithe, graceful beauty, and the fact […]
Read more
Behind the Scenes: Casting Call
Take a look behind the scenes of ROCKET’s casting call. Thank you to everyone who came out. We’re so excited for our first ever fashion show, integrating fashion into the fabric of William & Mary. Stay tuned for what’s to come!
Read more
Behind the Scenes: Corners
In life, there are grounded junctions between what we think, and what we see. However, more often than seeing, we imagine, and we dream our preferred reality. For this shoot, we decided to face the more tangible crossovers head-on, incorporating the whimsicality of an emerging spring, using contrasting pastels and youthful styling, with all the […]
Read more
Behind the Scenes: Americana
When you think of things, places, and people you see everyday, you think of them in a certain way – familiar, known, and uncomplicated. But consider the fact that despite your familiarity with it, things might not always be as they seem. For this shoot, we decided to play with the traditional Americana vibe of […]
Read more