Cowboys: Masculinity Reimagined – Behind the Scenes

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Cowboys have historically been a touchstone for heteronormative ideals of masculinity. By portraying softness and intimacy we hope to challenge the projection of those ideals. The boundaries of cowboyishness are consistently being pushed, breaking down the rigidity of what it means to be a cowboy, creating space for more fluid perspectives and personalities. Like indie rock musician Mitski says, “Be the cowboy you want to see in the world.” Check out this Behind the Scenes video!




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